Issue 6 Page 3

Whether you are a K-POP stan or not, you have probably heard of BLACKPINK or BTS. 

The trendy beats and sounds have become recognized by media and social media users alike, and proven that it’s expanding globally. Its choreography has a unique touch that fans go crazy about. 

“K-POP is way different from other music because of its fanbase and how they market,” said junior Ayanna Wright, who’s favorite artist is SEVENTEEN. “K-POP fanbases are crazy … and will defend their favorite artist ‘til they die.… And the way they market is crazy like the marketing for K-POP is really weird but effective. They really put everything into it. You’ll see posters on busses, buildings, billboards and they even do special K-POP groups days at cafes. 

During marketing promotions, companies of the artists will provide teasers, music videos, dance practices, and social media promotions of their members.

BLACKPINK headlined Coachella and was the first K-POP group to do so.

“I’m really happy to see the expansion of K-POP into western culture because I feel like both K-POP and western pop can be bettered by learning from each other,” said senior Noah Yon, who’s favorite artist is LE SSERAFIM.

Just recently the U.S. started showing more interest in Korean music artists. Even through a culturally divided society, the industry continues to break boundaries. 

“I really like what BLACKPINK and BTS are doing for western audiences and Korean audiences both because it shows that foreign entertainment can thrive in culturally dominate America,” Yon said.

One thing for certain, entertainment is entertainment.